Screenshots from the actual ad accounts our team has run. Booked consultations, website purchases, ad spend and return on ad spend, as reported by Meta and Google. No vanity metrics, no rounding up, campaign names blurred for client confidentiality.
Two Meta accounts and two Google Ads accounts, chosen to show the spread rather than the single best month. Each one shows the ad platform's own reporting screen. Click any screenshot to see it full size.
Two ad sets on the same account over its full lifetime: 597 purchases at $100.38 each and 464 at $130.19 each. Over $120,000 spent, with the cost per paying patient near $113 the whole way. That is what a stable, compliant account looks like over years, not weeks.
A purchase campaign and a consultation-booking campaign running side by side on one account. $24,985.80 produced 189 website purchases at $132.20 each. A further $3,098.68 produced 101 booked consultations at $30.68 each, which the clinic's team then converted on the phone.
A 336% return on ad spend sustained across twelve months, with cost, conversion value and return tracked week by week. The blue line is spend, the red line is revenue and the orange line is return on ad spend. Return stayed above spend for the entire year.
$336K in spend, 46,700 clicks and 1,760 tracked conversions on Google Search. The cost per conversion stayed inside a tight band for the full five months while spend moved up and down with demand, which is what tight match types and a clean negative keyword list buy you.
Three agencies before HMIQ either got our ads banned or couldn’t make them work. Hormone Marketing IQ navigated the Meta and Google restrictions without a single account issue, got us the best cost per consult we’ve ever seen, and actually explained what was happening in the campaigns. We have managed to double the size of our practice.
James · Owner, telehealth and in-person TRT & HRT clinic"Website schedule" is Meta's name for a completed booking on the clinic's scheduling page. These are people who went through the booking page and picked a time, which is the number a clinic can actually staff and plan around.
20,422 people reached at a frequency of 3.48, 7-day click attribution.
18,654 people reached at a frequency of 3.42, 7-day click attribution.
9,960 people reached at a frequency of 2.48. A smaller budget, the same cost per booking.
What the first stretch of a campaign looks like: 1,976 people reached, frequency 1.67, and the cost per booking already under $20.
$25,256.80 spent over 28 days, 47,215 people reached at a frequency of 2.27. This is the purchase step, not the booking step, so it counts people who paid.
Google Search catches the person already typing "clinic near me" tonight. These are the account overview screens, with cost in blue, conversion value in red and return on ad spend in orange, over periods from one month to a full year.
$32.4K spent, $125K of conversion value, 1.51% click-through rate.
£49.9K spent, £190K of conversion value, 81,500 clicks. A UK account, reported in pounds.
$73.6K spent, $237K of conversion value, 1.06% click-through rate.
$82K spent in 30 days. Daily conversions in red against conversion value per dollar in blue.
Most clinics that burn ad spend think the problem is creative or targeting. The results on this page come from the same four parts, built the same way, on every account.
Every screenshot on this page is the ad platform's own reporting screen, taken from accounts our team has run. Nothing is modelled or projected. Campaign and account names are blurred because they belong to clients.
We will audit how you get patients today, your website and your ad accounts, then walk you through what 90 days of the system would deliver for your treatments and your market. No pitch, no obligation.
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